THE OPPORTUNITY

“One of the most exciting events that we have seen for many years.”

Basil Scaffedi, Managing Director,  SEL

Consider these facts: –

More people garden on a weekend in Australia, than play sport. 

‘Garden Tourism’ research has identified there are 300 million tourists travelling the world every year, to visit garden attractions and events – a market Australia has barely tapped 

‘Ecotourism’ is the fastest growing tourism sector in the world today. 

The last (and only) 6 month Expo, ever to be held in Australia – Expo 88 –  changed the State Capital forever

1

A six month
International Expo Event

2

A Legacy, long-term
Eco-Tourism Attraction

3

A City Building Catalyst, projected to generate
over $4 billion worth of urban growth
over the next two decades.

The Expo Difference

Few events have ever changed a city, in the way Expo 88 did for Brisbane.

Initial targeting 8 million visitors, this number was massively surpassed with the final tally over 18 million, which has evolved over time to become the central leisure and entertainment precinct for the State’s Capital.

Similarly, Australis, is intended to be the catalyst for a long term eco-tourism, innovation and education precinct, a legacy asset for the host city.

Leveraging of this unique 6 month, rather than weekend or weeklong timeframe, Australis will provide a longer period of time 

  • for visitors to plan trips around;
  • for participants to promote themselves;
  • for countries to develop cultural and trade exchange opportunities

Australis is a ‘First of its kind’ Tourism Attraction based on Education, centred around the Environment, Health and Wellbeing and an International Trade Opportunity for Australia to promote it’s primary industries to all its’ major trading partner countries.

It’s also an opportunity to build International Cultural ties, deliver a new permanent Horti-Cultural offering for the region and a catalyst to activate both Local and State Government interests, assets and objectives.

The Australis World Garden Expo 2020 is a city building catalyst event and an opportunity for Australia to affirm its’ position as a World Leader in horticultural and environmental technology.

Australis GC

economic impact

The Expo Difference

A project of National / State significance and an opportunity with benefits that include

  • 40-50 countires participating, all ‘Australia’s major trading partner nations
  • 4-5 million visitors in 6 months
  • net increase in visitation of 700,000 (vs Commonwealth Games 164,000)
  • net addition of 1 million room nights of accommodation into the region;
  • in excess of $1 billion spend into the local economy over 6 months
  • Supporting 2,000 jobs and engage 15,000 volunteers
  • Extensive promotion / ‘Brand Awareness’ of Australia, through 6 months of international exposure
  • Kudos of being the first event of its’ kind in the Southern Hemisphere;
  • establishing the management, marketing, ticketing and operational systems for the long term attraction

The Legacy Attraction

An environmental, educational and innovation showcase featuring the new National Centre of Sustainability.

  • 1.2 -1.5 million visitors projected per year
  • $120 million of spend into the economy each year thereafter);
  • supporting 600 jobs post Event 
  • a focus for creating multiple new tourism assets,

City Building Catalyst

‘Creating a beautiful place for the city and a beautiful place to live’

International Garden festivals originated as catalysts for urban growth, the benefits of which endure long after the event.

The Australis business model has strategically planned appropriate, sustainable developments to complement the overall environmental theme of the precinct to set a new benchmark for others to follow.

The current scenario suggests

  • approximately $4 billion worth of development over the next 2 decades,
  • ultimately supporting approximately 12,000 jobs and
  • Generating approximately $1.2 billion of activity into the regional economy;
  • Promotion and Activation of State Interest assets and Objectives